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Doosan Bobcat Transitions to the Bobcat name

Feb 01 2024 2 Min. Read

Doosan Bobcat, Inc., a company within Doosan Group, has announced its global branding strategy to create business and growth opportunities for the Doosan Bobcat product portfolio.

Doosan Bobcat, a company within the Doosan Group, has recently announced its global branding strategy, rebranding several product lines under the Bobcat name. Let’s delve into the details of this transition:

  1. Rebranding Under Bobcat

  2. Why Bobcat?

  3. Changes and Quality Assurance

  4. Where to Find Re-branded Bobcat Equipment

This strategic move aims to strengthen brand recognition, create a cohesive customer experience, and expand Bobcat’s footprint, making their equipment accessible to more customers worldwide.